Why This Exists

I spent 15 years in agencies. R/GA, MediaMonks, Contagious. Big brands, big budgets, big decks that mostly sat in inboxes.

Then I started building.

In the past year I’ve shipped 25+ products. Culture aggregators. Directory sites. Scoring frameworks. Taste engines. Not because anyone asked me to, but because I got tired of waiting for permission to make the things I wanted to use.

Litman’s Lens is where all of that thinking comes together. Four pillars, one subscription:

• Essays on taste, curation, culture, and what happens when strategists start building
• Decks designed to be shared, stolen, and argued over
• Culture Signal, a weekly briefing curated from 66+ feeds
• Tools & Builds, access to the products I ship and the breakdowns behind them

This isn’t a newsletter about trends. It’s a newsletter for people who notice things. The ones who spot the connection before it becomes a case study. The ones who’d rather build the thing than brief someone else to do it.

Free subscribers get selected essays and monthly highlights. Paid subscribers get the full archive (169 posts and counting), weekly Culture Signal, downloadable decks, and access to every tool I build.

If you believe the people with taste should also be the people with tools, you’re in the right place.

Let’s go.