Where taste
meets the terminal

Curious brain. Builder hands. Ships fast.
the newsletter for people who notice things

Essays, decks, tools, and culture signals from a strategist who ships. One person, 25+ products, zero compromise on craft.

25+
Products Shipped
169
Essays Written
5
Decks to Download
15+
Years in the Game
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TASTE
The System

Build Log #1: First Out, From Blank Terminal to 383 Stations

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Culture
The Magazine Era Shaped Everything
Growing up in Nottingham in the nineties, the world felt both enormous and completely out of reach. London was two hours south. New York was
5 min read min read Culture
Culture Signal
Culture Signal #004
Weekly culture intelligence briefing from CultureTerminal. 841 articles analyzed across 27 sources. The Autonomy Economy emerges.
4 min read min read Culture Signal
Culture Signal
Culture Signal #002
Weekly culture intelligence briefing from CultureTerminal. 841 articles analyzed across 27 sources.
3 min read min read Culture Signal
FREE
Building
Why I Build Things Nobody Asked For
Nobody asked for a pub guide built by a strategist from Nottingham who doesn't even drink. Nobody asked for a wearable tech news
6 min read min read Building
Culture Signal
Culture Signal #001
Weekly culture intelligence briefing from CultureTerminal. 839 articles analyzed across 27 sources.
3 min read min read Culture Signal
FREE
Building
The Non-Coder\u2019s Guide to AI Tools
People ask me what coding languages I know. Python? JavaScript? React? The answer is none. I've never written a line of code myself.
6 min read min read Building
Taste
Design Is the First Impression That Never Leaves
5 min read min read Taste
FREE
Taste
Why Taste Is the Last Unfair Advantage
Here's a prediction: within a few years, the ability to build software will be nearly universal. AI tools will keep improving. The barrier
4 min read min read Taste
London
London Built My Taste
4 min read min read London
FREE
Career
The Portfolio Is the New CV
My CV says Strategy Director. It lists agencies - good ones, the independent and creative shops, not the holding companies. Fifteen years of client work,
5 min read min read Career
FREE
Career
Range Is a Superpower
People look at my project list and see chaos. A pub guide. A wearable tech aggregator. A Nottingham Forest quiz. A Japanese restaurant directory. An
5 min read min read Career
FREE
Personal
What Football Taught Me About Building
Nottingham Forest isn't a sensible football club to support. I want to be clear about that upfront. If you were designing the optimal
5 min read min read Personal

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Essays

Long-form thinking on taste, curation, culture, and what happens when strategists start building. 169 posts and counting.

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Downloadable presentations on culture, taste, and building. Designed to be shared, stolen, and argued over.

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A weekly briefing: the brands, ideas, and moments that matter. Curated from 66+ feeds via CultureTerminal.

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Access to the products I ship: Taste OS, The Relevance Index, CultureTerminal. Plus behind-the-build breakdowns.

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Mike Litman

I'M MIKE LITMAN

Brand and content strategy director turned builder. I spent 15 years at agencies like R/GA, MediaMonks, and Contagious working with Nike, Google, Gucci, and BMW. Then I started building things myself.

In the past year I've shipped 25+ AI-native products: culture aggregators, directory sites, scoring frameworks, taste engines. Not because anyone asked me to, but because I believe the people with taste should also be the people with tools.

Range was the instinct. Curiosity was the fuel.

Litman's Lens is where all of that thinking lives. The essays, the decks, the tools, and the weekly signals that I'd want in my own inbox.

BIMA 100 Tech Pioneer Published Author (BCS, 2024) 25+ AI Products Ex-MediaMonks / R/GA $3.2M Web3 Revenue