Where taste
meets the terminal
Essays, decks, tools, and culture signals from a strategist who ships. One person, 25+ products, zero compromise on craft.
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Four pillars. One subscription.
Essays
Long-form thinking on taste, curation, culture, and what happens when strategists start building. 169 posts and counting.
Decks
Downloadable presentations on culture, taste, and building. Designed to be shared, stolen, and argued over.
Culture Signal
A weekly briefing: the brands, ideas, and moments that matter. Curated from 66+ feeds via CultureTerminal.
Tools & Builds
Access to the products I ship: Taste OS, The Relevance Index, CultureTerminal. Plus behind-the-build breakdowns.
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Free
- Selected essays each month
- Public project announcements
- Monthly highlights email
- Full archive access
- Downloadable decks
- Culture Signal weekly
- Tool access
Annual
- Full essay archive (169+ posts)
- Weekly Culture Signal briefing
- Downloadable decks
- Behind-the-build deep dives
- Tool & framework access
- Comments & community
- Personalised Taste Brief
The Full Picture
- Everything in Annual
- One personalised Taste Brief per year
- Brand, product, or content audit
- Custom deliverable from me to you
- Early access to new tools
- Direct line to reply & discuss
- Support an independent builder
I'M MIKE LITMAN
Brand and content strategy director turned builder. I spent 15 years at agencies like R/GA, MediaMonks, and Contagious working with Nike, Google, Gucci, and BMW. Then I started building things myself.
In the past year I've shipped 25+ AI-native products: culture aggregators, directory sites, scoring frameworks, taste engines. Not because anyone asked me to, but because I believe the people with taste should also be the people with tools.
Range was the instinct. Curiosity was the fuel.
Litman's Lens is where all of that thinking lives. The essays, the decks, the tools, and the weekly signals that I'd want in my own inbox.