About

Brand and content strategy director turned builder. I spent 15 years at agencies like R/GA, MediaMonks, and Contagious working with Nike, Google, Gucci, and BMW. Then I started building things myself.

In the past year I've shipped 25+ AI-native products: culture aggregators, directory sites, scoring frameworks, taste engines. Not because anyone asked me to, but because I believe the people with taste should also be the people with tools.

What is Litman's Lens?

Four pillars. One subscription.

Essays on taste, curation, culture, and what happens when strategists start building. 169 posts and counting. Long-form thinking designed to change how you see brands, products, and the internet.

Decks that are designed to be shared, stolen, and argued over. Downloadable presentations on culture, taste, and building.

Culture Signal, a weekly briefing curated from 66+ feeds via CultureTerminal. The brands, ideas, and moments that matter, filtered through a strategist's lens.

Tools and Builds, including access to Taste OS, The Relevance Index, and CultureTerminal. Plus behind-the-build breakdowns of every product I ship.

The short version

Free subscribers get selected essays each month and public project announcements.

Paid subscribers (£55/year) get the full archive, weekly Culture Signal, downloadable decks, tool access, and behind-the-build deep dives.

The Full Picture subscribers (£80/year) get everything above plus a personalised Taste Brief: a custom brand, product, or content audit delivered directly to you.

Background

• BIMA 100 Tech Pioneer
• Published author (BCS, 2024)
• 25+ AI-native products shipped
• Ex-MediaMonks, R/GA, Contagious, Poke, Dare, AnalogFolk
• Clients: Nike, Adidas, Google, Meta, Gucci, BMW, P&G, EA, Netflix, Sony, TikTok
• $3.2M Web3 revenue generated at MediaMonks

Range was the instinct. Curiosity was the fuel.